Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair

The rich flavors, heritage weaves, and artisanal crafts of Negros are set to take center stage once again as HIMBON: The 39th Negros Trade Fair makes its much-anticipated debut at SM Aura’s SMX Convention Center from September 23 to 28, 2025. Known as the longest-running provincial trade fair in the country, this annual celebration brings together the best of Negrense creativity and craftsmanship under one roof.

More than just a shopping and dining destination, HIMBON is a cultural experience—an invitation to savor, discover, and celebrate the stories of Negros told through food, fashion, and design. Whether you’re a foodie, a fashionista, or a lifestyle enthusiast, here are the top three experiences you simply can’t miss at this year’s Negros Trade Fair.

1. Culinary Creations by Rising Negrense Chefs

Food always takes the spotlight at HIMBON, and this year, two rising Negrense chefs are leading the charge with world-class menus that proudly showcase local ingredients.

Chef Cara Davis (Halong, Makati)
Trained in Michelin-starred kitchens from New York to San Sebastián, Chef Cara is known for fusing bold Asian flavors with her Mexican culinary roots. Guests at the media launch got a taste of her inventive style with dishes like uni toast with foie gras and crab aligue pavé, proving her flair for transforming familiar flavors into extraordinary dining experiences.


Chef Luis Locsin (Private Dining Specialist)
CIA-trained and globally seasoned with stints at Jean Georges NYC and luxury resorts in Bali, Chef Luis has made a name for himself in exclusive private dining. At the launch, his charcuterie spread featured Negros blue cheese, Don Papa rum pâté, pâté en croute, and Casa del Formaggio stracciatella with olive oil and confit tomatoes—a true showcase of Negrense pride elevated to international standards.

From savory to sweet, visitors to HIMBON can expect to indulge in an array of artisan delicacies, signature Negrense recipes, and gourmet innovations that celebrate the region’s rich culinary heritage.

2. Heritage Weaves, Modern Fashion & Accessories

Negros is home to a proud weaving tradition, and HIMBON transforms these age-old crafts into stylish modern fashion. Handwoven Hablon, hand-smocked dresses, and tropical fibers are reimagined into chic, wearable pieces perfect for today’s wardrobe.

Paired with statement jewelry and artisanal accessories, these creations demonstrate how heritage and modernity can walk hand-in-hand down the runway. For fashion lovers, HIMBON is the perfect place to shop unique, sustainable, and proudly Filipino designs that tell a story with every stitch.

3. Handcrafted Home Finds & Iconic Pasalubong

Looking to add warmth and character to your living space? HIMBON’s artisan home section features elegant pandan, bamboo, and buri pieces crafted into furniture, baskets, and décor items that highlight timeless Negrense craftsmanship.

And of course, no visit is complete without bringing home the flavors of Negros. Stock up on Virgie’s homemade mango tarts, Mumshies’ delicacies, and Ereneta-Manaloto’s bottled Chorizo de Bacolod—perfect as pasalubong or to enjoy at home. From sweet treats to savory classics, every bite is a taste of Negros tradition.

Experience More at HIMBON

Beyond the shopping and dining, HIMBON offers an atmosphere that celebrates the warmth of Negrense hospitality. Sip on Don Papa rum, sample locally crafted wines, and enjoy live acoustic music that fills the venue with a laid-back, festive vibe. The fair also highlights Negros as a travel destination, with showcases of heritage haciendas, pristine beaches, and food tours—inspiring your next getaway.

Every artisan booth is Instagram-worthy, making it the perfect backdrop for your #HimbonMoments. At its core, HIMBON means “to gather”—a gathering of tradition, innovation, and community spirit that celebrates everything that makes Negros truly special.

Save the Date

🗓 September 23–28, 2025
📍 SMX Convention Center, SM Aura

Taste. Shop. Celebrate. Experience Negros like never before at HIMBON: The 39th Negros Trade Fair.

SM and DOST Lead the Future of Sustainability Through SUSTEX 2025

SM Prime Holdings, Inc., through SM Supermalls, in partnership with the Department of Science and Technology (DOST) and ARISE Philippines, officially launched the first-ever SM Sustainability Expo (SUSTEX 2025) at the SMX Convention Center Aura in Taguig.

The two-day event, held from August 29 to 30, carried the theme “Innovation for Environmental Stewardship.” It brought together over 50 exhibitors, government leaders, the private sector, international organizations, and sustainability advocates to highlight groundbreaking solutions for a greener and more resilient Philippines.

A Symbolic Start: The Beat of Sustainability

The expo opened with a powerful ceremonial performance called the “Beat of Sustainability.” DOST Secretary Renato Solidum and SM Prime Executive Committee Chairman Hans T. Sy struck the Solidrum—a bamboo drum developed by the DOST–Forest Products Research and Development Institute (FPRDI).

They were joined by SM Supermalls President Steven Tan, SM Prime Vice President Jessica Sy-Bell, SM Supermalls Vice President Engr. Liza Silerio, and other dignitaries who played the angklung, a UNESCO-recognized bamboo instrument. The performance symbolized harmony, collaboration, and collective action toward sustainable development.

Leadership Perspectives: Science Meets Business

In his keynote, Hans Sy emphasized that sustainability is central to SM’s business model. He underscored the role of partnerships in driving real solutions:

“Public-private partnerships such as this show how science and business can unite to address some of the most pressing environmental challenges of our time. We encourage more of this as the private sector can provide support to projects by local scientists.”

DOST Secretary Renato Solidum echoed this, stressing that SUSTEX demonstrates how innovation and science fuel national resilience and enable a circular economy. He also introduced OneDOST4U: Solutions and Opportunities for All, which ensures that technologies created by Filipino scientists are accessible to businesses and communities.

“Science must not stay in journals or laboratories. It should be felt, lived, and experienced in the everyday lives of Filipinos. That is what we mean by Agham na Ramdam,” Solidum explained.

Both leaders called for tangible action—measurable results that move beyond talk, slogans, and brochures.

Innovation Marketplace: Over 50 Exhibitors

The heart of SUSTEX 2025 was its Innovation Marketplace, featuring more than 50 exhibitors showcasing sustainable technologies, projects, and business solutions.

Highlights included:

SM Prime and GUUN Environmental (Japan): Waste-Free Future campaign on advanced waste management.

ARISE Philippines: Disaster resilience strategies through private sector collaboration.

DENR Loop Forward Program: Circularity and large-scale waste reduction.

DOST-FPRDI: Sustainable Lalang Pandan furniture, essential oils from local plants, and bamboo instruments.

DOST-CHRG: Innovations in electric vehicle technology.

Visitors also engaged with FatHopes Energy, which converts used cooking oil into biofuels, and explored the DOST-PNRI booth to learn about nuclear science applications for sustainable development.

Knowledge Sharing and Collaboration

Beyond the exhibits, SUSTEX hosted panel discussions, fireside chats, and expert talks at the Ignite Stage. These sessions connected leaders, innovators, and businesses to exchange ideas and present actionable insights on sustainability, climate resilience, and science-led growth.

A Catalyst for Action

SUSTEX 2025 reinforced SM’s sustainability roadmap, which includes its Waste-Free Future campaign and its bold commitment to achieve Net Zero by 2040.

“May this Expo be more than an event. May it be a catalyst for collaboration, a hub for practical solutions, and a reminder that business can be a force for good—when guided by purpose, discipline, and partnership,” Hans Sy concluded.

SM at 40: A Legacy of Sustainable Development

Celebrating 40 Super Years, SM Supermalls continues to champion sustainability, inclusivity, and innovation across its 88 malls nationwide. From green architecture and energy efficiency to disaster resilience and climate action, SM is committed to shaping a future where communities thrive while protecting the planet.

Through initiatives like SUSTEX 2025, SM and DOST are not only showcasing Filipino ingenuity but also leading the way toward a more sustainable, resilient, and inclusive future for all Filipinos.

Best & New Firsts in Metro Manila: Lifestyle and Fashion Trends You Can’t Miss

Looking for your next lifestyle obsession? Or maybe you’re ready to level up the ones you already love? This season, SM Supermalls is turning up the excitement with new firsts, flagship stores, and lifestyle trends you’ll definitely want on your must-visit list. From exclusive pop culture collectibles to global fashion and sportswear icons, Metro Manila is buzzing with fresh finds that prove once again why SM is the ultimate destination for shopping, dining, and lifestyle experiences.

Iconic Designs That Speak Pop Culture

Some trends aren’t just trends—they’re cultural moments. That’s exactly what you’ll find at the newly opened Funko flagship store at SM Mall of Asia.

Known globally for its Pop! vinyl figures, Funko has captured the hearts of fans from the Marvel Cinematic Universe, Star Wars, Jujutsu Kaisen, Demon Slayer, and even nostalgic classics like Beverly Hills, 90210. Now, Funko opens its first-ever store in Southeast Asia, bringing an immersive retail experience packed with exclusive product drops. Whether you’re a serious collector or a casual fan, this store is a playground of pop culture treasures waiting to be part of your shelf.

Showcasing Your Lifestyle Through Fashion

Fashion is more than just what you wear—it’s how you express yourself. Whether it’s casual wear, elevated office looks, or statement pieces for special occasions, SM Supermalls continues to bring world-class brands that let you live your style story. Here are some fashion firsts and lifestyle openings you shouldn’t miss:

8seconds at SM Mall of Asia

Bring out your inner K-pop idol with the arrival of 8seconds, the popular Korean fashion brand making its Philippine debut. Known for combining comfort with trendsetting styles, 8seconds offers everything from subtle neutrals to bold, colorful outfits—perfect for everyday wear or your next fan meet look.

JD Sports at SM Mall of Asia

Ready to boost your active lifestyle? The UK’s leading sportswear retailer JD Sports has opened its first Philippine store at SM Mall of Asia. Shoppers can now score the latest drops from brands like Nike, Adidas, Under Armour, Puma, and ON Running. Whether you’re a sneakerhead or fitness enthusiast, JD Sports has the gear to keep you moving in style.

Another Sole at SM Megamall & SM Mall of Asia

For timeless designs and everyday comfort, Another Sole brings its sustainably made leather footwear to Metro Manila. Stress-tested for durability yet sleek enough for any outfit, these shoes are made for walking—whether it’s a casual day out or a busy day at work.

Bocu at SM Aura

Minimalist, modern, and versatile—Bocu is redefining classic fashion at SM Aura. Their 365-wear collections blend function with simplicity, offering pieces that transition effortlessly from slow weekends to productive workdays. It’s the perfect brand for anyone who believes in the beauty of “less is more.”

A New Era of Firsts at SM Supermalls

From pop culture icons to fashion-forward brands and sustainable lifestyle finds, these new store openings prove that Metro Manila continues to be at the center of lifestyle innovation. Whatever your passion—collecting, styling, or living actively—you’ll find something new to love only at SM Supermalls.

Don’t miss this #NewEraOfFirsts. Stay updated by following @smsupermalls on social media or visiting www.smsupermalls.com for the latest news, events, and openings.

VIYLine MSME Caravan Comes to SM City Masinag This September 17–23

The spirit of Filipino entrepreneurship takes the spotlight once again as the VIYLine MSME Caravan brings its vibrant showcase of local businesses to SM City Masinag from September 17 to 23, 2024. Organized by VIYLine Group of Companies in partnership with SM Supermalls, the caravan has become one of the country’s most anticipated pop-up events that celebrate the creativity, resilience, and grit of micro, small, and medium enterprises (MSMEs).

From its early beginnings, the caravan has grown into a movement that not only highlights proudly Filipino products but also provides MSMEs with a platform to connect with customers, build awareness, and grow their businesses. With every stop across Luzon, it continues to empower entrepreneurs while inspiring mallgoers to shop local and shop with purpose.

A Caravan of Local Creativity and Innovation

Shoppers visiting SM City Masinag can look forward to a diverse array of products from Filipino-owned businesses. From beauty and wellness essentials and fashion must-haves to home finds and foodie favorites, the caravan promises something exciting for every kind of shopper. Each booth represents the ingenuity of Filipino entrepreneurs who pour passion into their crafts and brands.

Adding to the fun and energy of the event, the dance group Mastermind—composed of Jepoy Pelingo, David Inere, Ericson Apelado, Cedrick Mateo, Emil Kristian, Raymund Arago, and Kristian Vienn Gonzalez—will deliver a special performance during the opening program. Known for their viral dance covers and collaborations with local brands, the group is sure to bring excitement and crowd engagement.

Influencer-Entrepreneurs Join the Celebration

One of the highlights of the caravan is the opportunity to meet and interact with influencer-entrepreneurs who have built businesses while inspiring their online communities. In past legs of the caravan, personalities like Toni Fowler, owner of FAB, and Vince Flores have graced the events to show support for VIYLine’s mission of uplifting MSMEs.

Well-loved hosts and fellow business owners such as Tita Krissy Achino, along with Even PH co-owners Venice Velasquez and Eve Castro, have also joined the caravan’s previous stops to emphasize the importance of collaboration and solidarity among MSMEs.

At SM City Masinag, expect the same lively meet-and-greets, interactive booths, and budol-worthy deals that have made the VIYLine MSME Caravan a crowd favorite. For many students, young fans, and shoppers, these events are more than just mall activities—they’re opportunities to support local businesses while engaging with their favorite content creators and entrepreneurs.

A Nationwide Movement of Support for MSMEs

The VIYLine MSME Caravan has already made its mark in several SM malls, including Dasmariñas, Bacoor, San Pablo, Santa Rosa, Calamba, Fairview, Cabanatuan, and Muntinlupa. Each stop has been met with overwhelming support from shoppers eager to discover new brands, enjoy exclusive deals, and take part in the growing “support local” movement.

“At SM, we are proud to partner with VIYLine in championing MSMEs by giving them spaces where they can thrive, connect with customers, and grow,” said Joaquin San Agustin, Executive Vice President of SM Supermalls. “The caravan has proven that supporting local is not just a trend, but a movement.”
Event Details

📍 Where: Upper Ground Level, SM City Masinag
📅 When: September 17–23, 2024

Don’t miss this exciting week-long celebration of Filipino talent and entrepreneurship. Discover unique finds, support small businesses, and join the movement to strengthen local industries.

SM Supermalls’ Bold New Era: All for You

SM Supermalls is entering a transformative chapter as it celebrates 40 years of retail leadership in the Philippines. From its beginnings in 1985 with the opening of SM North EDSA, which forever changed the way Filipinos shopped, dined, and connected, SM has grown into a nationwide network of 88 malls, welcoming millions of visitors weekly and housing thousands of local and global brands.

As it marks this milestone, SM Supermalls unveils its bold new roadmap for the future: a plan that goes beyond expansion and focuses on innovation, sustainability, and community building—all for the Filipino people.

Building the Malls of Tomorrow

SM Supermalls announced a flagship development strategy that will deliver one major mall every year from 2026 to 2030. These landmark projects are designed not just as shopping centers but as future-ready lifestyle destinations that anchor regional growth and strengthen local economies.

Among the highly anticipated projects are:

• SM Sta. Rosa (Yulo) in Nuvali – Opening in 2026

• SM Harrison in Manila – A revival of the iconic Harrison Plaza in 2027

• SM Malolos in Bulacan – Coming in 2028

• SM Cavite – Set for 2029

• SM Pasay – Scheduled for 2030

Beyond these flagships, SM is also investing over PHP150 billion in 16 major redevelopments and 12 new lifestyle malls. These will feature open-air promenades, green spaces, lifestyle hubs, and sustainable designs, making every mall visit more vibrant, inclusive, and environmentally conscious.

A Legacy Built on Trust and Partnership

For SM, success has always been about shared growth. “At SM, we’ve always believed that success is shared. From the very beginning, SM was built on trust and relationships. We only win when our partners win,” said Steven T. Tan, President of SM Supermalls.

This philosophy has been at the core of SM’s journey—from pioneering the country’s first supermalls to becoming a trusted partner for thousands of entrepreneurs and global brands. The same spirit of collaboration drives the New Era vision, ensuring that SM malls remain trusted spaces where Filipinos come together across generations.

All for You: A Bold New Era

The All for You vision goes beyond physical expansion. It represents SM’s commitment to evolve with its communities by offering:

• Tenant-led retail ecosystems with flexible formats and collaborative platforms.
• Sustainability initiatives, including eco-conscious designs, renewable energy, and smarter infrastructure.
• Inclusive experiences that prioritize people-centered spaces where families, friends, and communities can thrive.

“This New Era is not about adding more malls,” Tan explained. “It is about creating destinations that matter, modernizing the malls people already love, and ensuring every Filipino has access to world-class malling experiences.”

40 Years of Partnership and Celebration

To mark its 40th anniversary, SM Supermalls is rolling out its biggest shopping celebration yet—with over 4,000 exclusive partner-powered deals across all 88 malls nationwide. This milestone underscores SM’s role not only as a retail hub but also as a partner in everyday life, growing hand in hand with its tenants and customers.

“For four decades, you’ve been with us every step of the way and for that, maraming salamat,” Tan said. “As we look ahead, we will keep evolving with you and for you. Because at SM, our success has always been shared.”

DTI and SM Supermalls Champion Philippine Coconut Industry at 2025 COCONUTPhilippines Trade Fair

The Philippine coconut industry took center stage at the recently concluded 2025 COCONUTPhilippines Trade Fair, held from August 28 to September 2 at SM Megamall. Organized by the Department of Trade and Industry (DTI) in partnership with the Philippine Coconut Authority (PCA), the event highlighted the power of the coconut as both an economic driver and a symbol of Filipino ingenuity.

Under the Coconut Farmers and Industry Development Plan (CFIDP) mandated by Republic Act No. 11524, the trade fair became more than just an exhibition. It was a coconut-powered movement celebrating sustainability, farmer empowerment, and innovation across multiple industries.

Coconut Products by Proudly Filipino MSMEs

The trade fair showcased a diverse lineup of food, wellness, and lifestyle products made by Filipino micro, small, and medium enterprises (MSMEs). From virgin coconut oil and organic supplements to eco-friendly home essentials and coconut-based crafts, the event demonstrated how the humble coconut continues to create new opportunities for local communities.

Visitors were able to discover:

• Nutritious coconut food products, such as chips, flour, and plant-based alternatives.

• Wellness essentials, including oils, balms, and health supplements.

• Sustainable lifestyle goods, from biodegradable cleaning products to handcrafted accessories.

These products proved how coconut farming can fuel creativity, build livelihoods, and empower Filipino farmers to reach both local and global markets.
Sustainability Meets Innovation

One of the highlights of the fair was the showcase of eco-friendly innovations powered by coconuts. Exhibitors demonstrated how coconut by-products can be transformed into biodegradable materials, green household items, and natural beauty products that promote healthier lifestyles and protect the environment.

“With support from DTI and SM, we’re able to reach more Filipino consumers and let more people discover our products. Kimes Foods today holds patents in 11 countries and distributes abroad,” said Dr. Priscilla Kimes of Kimes Foods (Cebu).

For many exhibitors, the event was also a testament to consistent government support. “Simula pa 2011, kasali na kami rito at full support talaga ang DTI sa amin. At kapag sa SM po ang trade fair, malakas talaga ang benta,” shared Randy Pineda, President of the Association of Bamboo and Coco Crafts of Tiwi (Albay).

SM Supermalls’ Commitment to MSMEs

As co-presenter of the trade fair, SM Supermalls reaffirmed its strong commitment to MSMEs by creating spaces that elevate local industries, expand market opportunities, and showcase proudly Filipino-made products.

“By bringing together coconut farmers, artisans, and entrepreneurs under one roof, the COCONUTPhilippines Trade Fair not only strengthens the coconut industry but also empowers the communities behind it. SM Supermalls is proud to be part of this mission,” said Steven Tan, President of SM Supermalls.

SM’s support ensures that Filipino entrepreneurs—many of them farmers turned innovators—can connect directly with consumers, gain exposure, and scale their businesses in both local and global markets.

A Testament to Partnership and Growth

With over 220 exhibitors nationwide, the 2025 COCONUTPhilippines Trade Fair stood as a shining example of what government-private sector collaboration can achieve. The partnership between DTI, PCA, and SM Supermalls reflects a united effort to:

• Drive inclusive growth in the agricultural sector.

• Strengthen the global presence of Philippine coconut products.

• Empower farmers, artisans, and MSMEs to thrive in a competitive economy.

The event not only celebrated the versatility of the coconut but also underscored its role in building a sustainable and inclusive future for Filipino communities.
Supporting Local, Empowering Farmers

The Philippine coconut industry remains one of the country’s strongest agricultural pillars. Through initiatives like the COCONUTPhilippines Trade Fair, Filipino farmers are given the recognition, support, and market access they deserve.

As SM Supermalls and DTI continue to collaborate on empowering MSMEs, events like this reaffirm a powerful message: supporting local means supporting Filipino farmers, families, and communities.

The 2025 COCONUTPhilippines Trade Fair at SM Megamall was more than an event—it was a celebration of resilience, sustainability, and Filipino pride, proving once again that the coconut is truly the “tree of life.”

New Restaurants to Try at SM Supermalls: From Coffee to Comfort Food

What’s better than a full stomach? A heart made even more fulfilled—thanks to all the new restaurants in Metro Manilayou absolutely must try this month at SM Supermalls.

This July, food lovers are in for a treat as SM continues to welcome first-in-the-Philippines concepts and flagship stores from globally loved dining brands. From artisan coffee to soulful Japanese eats, each restaurant offers a unique culinary journey that promises not just a meal, but a memory worth savoring. Whether you’re a foodie chasing the next big flavor or simply searching for a comforting dining spot, SM has everything you need to satisfy your cravings.

From Artisan Hands to Everyday Moments

Food always tastes better when it’s crafted with heart—from the slow preparation to the flavors that linger. At SM, you’ll find a variety of dining destinations where quality and craftsmanship are at the core of every dish.

% Arabica at SM Podium – Coffee lovers, rejoice! Known for its minimalist interiors and world-class beans, % Arabica finally brings its famous brews to the Podium. Perfect for a grab-and-go caffeine fix or an Instagram-worthy coffee break, this café is a dream destination for coffee enthusiasts.


The Matcha Tokyo at SM Mall of Asia – Matcha lovers, this one’s for you. The Matcha Tokyo has opened its first flagship store in Manila, offering organic matcha-based drinks and desserts that highlight authentic Japanese flavors.


Hoshino Coffee at SM Mall of Asia – Indulge in the brand’s signature hand-drip coffee and their beloved fluffy soufflé pancakes. Whether you’re stopping by for a hearty meal or a sweet treat, Hoshino Coffee brings comfort and elegance to every cup and plate.
Your Next Asian Craving Starts Here

If you’re after bold flavors and heartwarming meals, SM’s newest Asian restaurants in Manila are here to satisfy your cravings.

Shaburo 21 at SM Mall of Asia – Experience single-serve shabu-shabu like never before. This first-in-the-Philippines Korean hotpot restaurant offers premium meats, fresh vegetables, and house-special sauces in a stylish setting perfect for solo or group dining.


Katsudonya Saiko at SM City North EDSA – Craving crispy, golden perfection? Saiko serves up authentic Japanese katsudon in an upscale setting that will transport you straight to Tokyo.
Food Favorites, Made Extra Special

SM also continues to elevate the dining experience with expansions of already beloved restaurants.

Kiwami: Japanese Master Kitchens at SM Mall of Asia – A food hall of Japan’s finest, now bigger than ever. Featuring favorites like Yabu, Ippudo, Hannosuke, and more, it’s the ultimate spot for a Japanese food trip under one roof.


Niku Niku Oh!! Kome at SM Mall of Asia – An omakase-style hamburger steak restaurant from Japan, serving freshly ground premium beef cuts prepared live for a one-of-a-kind dining experience.


Burger & Lobster’s Terrace at SM Aura – From London to Manila, this iconic surf-and-turf restaurant now adds a terrace dining experience. Enjoy your lobster roll or prime burger while soaking in great city views.
A #NewEraOfFirsts at SM Supermalls

Hotpot? Matcha? Japanese favorites? Or perhaps a surf-and-turf feast with a luxury view? Whatever your cravings, SM’s new dining destinations deliver indulgent food in the perfect ambiance.

This #NewEraOfFirsts isn’t just about food—it’s about experiences that fill your heart as much as your stomach. Visit these new restaurants at SM Supermalls this July and make every meal something to remember.

Best New Firsts in Cebu: Must-Try Eats You’ll Want to Line Up For

Looking for new restaurants in Cebu that bring comfort, indulgence, and flavors worth remembering? This month, SM City Cebu is serving up fresh foodie finds that will make every visit extra special. Whether you’re craving a quick sweet fix or a hearty meal to share with family and friends, these new dining spots combine quality, creativity, and that feel-good experience you’ll want to come back for.

So, if you’re ready to treat yourself, discover the best new food spots in Cebu that everyone’s talking about.

Mo’ Cookies: Giant Cookies That Make Every Day Sweeter

If there’s one thing Cebuano foodies can’t resist, it’s a perfectly baked cookie—and Mo’ Cookies delivers just that.

Brought to you by The Moment Group, Mo’ Cookies has quickly become a favorite snack stop for anyone looking to indulge in freshly baked, ooey-gooey, palm-sized cookies. From timeless classics like Chocolate Chip to exciting flavors such as South Cotabato Fudge and Nutella Crinkle, there’s a cookie for every mood.

What makes Mo’ Cookies a must-try is the balance of soft, chewy centers with just the right amount of crunch—a comfort treat that instantly lifts your spirits. Whether you’re grabbing one on the go, sharing a box with friends, or treating yourself after a long day, these cookies are made to satisfy.

With cookies this good, you’ll definitely be asking for Mo’!

8Cuts Burgers: Custom-Blended Patties, Crafted to Perfection

When it comes to burgers in Cebu, one name stands out—8Cuts Burgers, now open at SM City Cebu.

This popular dining concept from The Moment Group is known for its premium-quality patties made from custom blends of different beef cuts—including chuck, rib eye, short rib, sirloin, brisket, hanger, flank, and even oxtail. The result? A burger that’s juicy, flavorful, and made exactly for your discerning palate.

But the experience doesn’t stop at the patty. 8Cuts elevates every burger with freshly baked buns, savory toppings, and all-star sides that complete the meal. Don’t miss their crispy, golden Onion Rings, a crowd favorite that pairs perfectly with any of their signature burgers.

For anyone who believes burgers are more than just fast food, 8Cuts sets the bar high. Every bite is a reminder of why it has become a staple in Manila’s food scene—and now, Cebu finally gets to enjoy it, too.

A New Era of Firsts at SM City Cebu

From sweet snacks to savory comfort food, SM City Cebu continues to be the ultimate dining destination for locals and visitors alike. With the arrival of Mo’ Cookies and 8Cuts Burgers, food lovers now have even more reasons to indulge in satisfying flavors while enjoying the mall’s cozy dining atmosphere.

This is part of SM Supermalls’ #NewEraOfFirsts, a movement that brings first-to-market brands, world-class dining, and unique experiences to communities across the Philippines. At SM, there’s always something new to look forward to—whether it’s global concepts, homegrown favorites, or exciting food destinations designed to bring people together.

So the next time you’re at SM City Cebu, make sure to line up for these must-try spots. Savor the sweetness of Mo’ Cookies, dig into the juicy goodness of 8Cuts Burgers, and celebrate life’s simple joys with food that makes you feel good.

CDO’s Bold New Firsts Begin at SM Supermalls: Where to Eat in Cagayan de Oro Today

Looking for new restaurants in CDO that bring exciting flavors and fresh dining concepts? SM Supermalls continues to lead the way in introducing first-to-market experiences that redefine where and how we dine. This month, food lovers in Cagayan de Oro City have more reasons to celebrate, as two bold new dining destinations open their doors at SM Supermalls: a seafood restaurant that pays tribute to Filipino heritage and the first-ever Starbucks drive-thru in Northern Mindanao.

Whether you’re craving hearty seafood dishes or a quick coffee fix on the go, SM Supermalls in CDO gives you limitless ways to enjoy the good life—because every craving deserves to be satisfied.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Seafood lovers, rejoice! Zubaibai Seafood Restaurant has finally arrived at SM CDO Downtown, and it’s unlike anything you’ve tried before. This pork-free dining spot offers a modern twist on classic Filipino seafood dishes, making it a must-visit for families, groups of friends, and anyone who wants to indulge in a festive culinary feast.

Their signature highlight is the Balangay Seafood Boil, a one-of-a-kind spread that celebrates Filipino culture and flavors. Imagine a hearty platter overflowing with the freshest catch of the sea—shrimps, crabs, clams, mussels, and more—served in a custom-built Balangay-style boat. Each platter comes with built-in burners to keep the food hot, fresh, and extra delicious as you dig in.

Every dish is thoughtfully prepared to capture the richness of the sea while celebrating the warmth of Filipino hospitality. The restaurant’s beachside-inspired ambiance makes it feel like you’re on a coastal getaway right in the heart of Cagayan de Oro.

Perfect for gatherings or weekend indulgence, Zubaibai Seafood Restaurant at Level 5, SM CDO Downtown is your next go-to for a dining experience that’s flavorful, cultural, and truly unforgettable.
Coffee on the Go with Starbucks Drive-Thru

For coffee lovers in Northern Mindanao, this is big news—Starbucks has opened its first-ever drive-thru store in the region, and it’s right at SM City CDO Uptown. Now, enjoying your favorite coffee blends has never been easier or more convenient.

On a busy morning? Grab your go-to Iced Latte on the way to work. Feeling adventurous? Try one of Starbucks’ seasonal signature brews. Pair it with a freshly baked pastry or their crowd-pleasing Doughssant for the perfect pick-me-up.

The new Starbucks Drive-Thru in CDO makes it possible to take your handcrafted beverage anywhere—whether you’re running errands, commuting, or simply exploring the city. Located at the North Wing of SM City CDO Uptown, this new spot proves that coffee culture in CDO just got a major upgrade.
SM Supermalls: A #NewEraOfFirsts in CDO

From seafood feasts to drive-thru coffee convenience, SM Supermalls continues to introduce firsts that make dining in CDO more exciting and rewarding. These openings are part of the #NewEraOfFirsts, SM’s commitment to bringing world-class dining and retail experiences closer to communities all over the Philippines.

As SM Supermalls grows, it also stays true to its mission of sustainability, community empowerment, and creating meaningful moments for everyone. There’s always something new to discover—whether it’s a bold culinary adventure, a cozy coffee break, or a groundbreaking shopping experience.

So, if you’re wondering where to eat in Cagayan de Oro today, make your way to SM Supermalls. Experience the flavors of Zubaibai Seafood Restaurant, enjoy the convenience of the Starbucks Drive-Thru, and see why SM continues to be at the heart of every community.

6 Pet-Friendly Food Destinations in SM City Manila to Enjoy With Your Furbaby

For pet lovers, there’s nothing quite like spending quality time with your furbabies. Now, dining out can be part of that bonding experience too—thanks to the growing number of pet-friendly restaurants in Manila. At SM City Manila, fur parents no longer have to choose between indulging in delicious food or bringing their pets along. You can now enjoy hearty meals, refreshing drinks, and sweet treats while sharing the moment with your beloved companions.

If you’re wondering where to eat in SM City Manila with your pet, here are six must-try food destinations that welcome you and your furbaby for a one-of-a-kind dining experience.

1. Dig Into Classic Filipino Comfort Food at Max’s Restaurant

A household name in Filipino cuisine, Max’s Restaurant remains a favorite for family dining. Their refreshing Lumpiang Ubod offers a delicate balance of vegetables, pork, shrimp, and crabmeat wrapped in a crepe, either fresh or fried. Another must-try is their All-Beef Kare-Kare, slow-cooked with tender beef cuts, oxtail, and tripe, simmered in a rich peanut sauce, and paired with signature bagoong.

With its pet-friendly seating, Max’s lets you enjoy hearty Filipino meals while bonding with your four-legged companions.
2. Treat Your Palate to Smoked Goodness at Scorched Smokehouse

If smoky meats are your comfort food, Scorched Smokehouse is the place to be. Specializing in American-style smoked meats, their pork ribs, USDA beef, pulled pork, and chicken are smoked for up to 12 hours with hickory wood chips for that irresistible flavor.

Their overload meals—complete with pasta, smoked meats, java rice, and dessert—are perfect for sharing. Pair your feast with the fan-favorite Scorched Iced Mocha, a refreshing drink for Manila’s warm afternoons while you and your pet chill together.
3. Experience Modern Filipino Dining at MESA

At MESA, Filipino classics are reimagined with flair. Their iconic Pinatayong Manok—a whole chicken marinated, boiled, and fried until golden brown—arrives upright at your table for both visual appeal and maximum crispiness. Their Tinapa Rice, rich with smoky flavor, complements every dish.

With its cozy interiors and pet-friendly ambiance, MESA makes dining out with your furbaby stylish, flavorful, and fun.
4. Tuck Into Heritage Recipes at Classic Savory

For a nostalgic food trip, Classic Savory delivers Filipino-Chinese comfort food that never fails. Best known for their Classic Savory Chicken, crispy Shanghai Rolls, and satisfying fried rice, they’re a go-to for families looking for familiar flavors.

Cool down with their Iced Coffee Jelly or Savory Tropical Cooler for the perfect sweet ending—all enjoyed with your furry friend right by your side.
5. Savor Bold Flavors at Khao Khai Thai Chicken House

If you’re craving Thai food in Manila, Khao Khai Thai Chicken House brings authentic Bangkok street-style dishes to SM City Manila. Their signature Gai Tod (Thai Fried Chicken) is crispy, juicy, and best paired with Som Tam (papaya salad) for a refreshing bite. Don’t miss their rich and creamy Thai Milk Tea, the perfect cool drink for a flavorful Thai feast.

The lively vibe of Khao Khai makes it a great place to explore bold flavors while enjoying the company of your pet.
6. Beat the Heat With Bebang Halo Halo

End your foodie adventure with a sweet and cooling treat at Bebang Halo Halo. Their Presidential Halo Halo is loaded with premium toppings like leche flan, ube halaya, corn, and sago, all on a frozen milk base that’s creamier than traditional shaved ice.

Perfect for sharing (or not!), this dessert is a must-try during hot Manila days—especially when you’re out bonding with your furbaby.
A #NewEraOfUniqueFinds at SM City Manila

With more pet-friendly food destinations in Manila, dining out with your furry companions has never been easier or more enjoyable. Whether you’re craving Filipino classics, smoky meats, Thai street food, or refreshing desserts, SM City Manila has something for you and your furbaby.

Discover more pet essentials, pet-friendly spaces, and unique finds at SM Supermalls, where every visit is designed to make life more rewarding—for both you and your pets.